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Photo Prints. Want more deals like this? Last month, when a photographer in Atlanta, Georgia used the service to promote a discounted offer on her portrait photography services, many people cried foul when it was discovered that her online portfolio contained images taken from the websites of other photographers. A heated exchange erupted in the Groupon message board, the photographer removed the images in question, and Groupon ended up refunding everyone who had purchased the offer. This unfortunate event brought Groupon to the attention of a lot of photographers, many for the first time, who wondered if the service could be used legitimately, to benefit their own businesses.
What is Groupon, and can a photographer use it to gain exposure and make money? Not every business or discounted offer is accepted by Groupon.
There is a review process that businesses must go through, where they help structure the deal and prepare the business for what will come next. The results can be dramatic, with thousands of people taking a deal in a single day. Keep in mind that the type of people looking for deals through Groupon may not be your ideal customer.
They are coming to you because of the deal, and not necessarily because they are impressed with your photography. To find out, I asked a few photographers who have been through the process at least once. Groupon for Photographers: 6 Best Practices. The only way to really make this work, is to formulate your offer so that up-sells are part of the process, and your customers will want to buy them.
Each additional print is an up-sell. Think about the maximum you would want to sell too. It has worked out very well for our studio. So far we have run a total of 3 offers through Groupon and all 3 have brought us a lot of business, however it is still important to have our regular customer base.
When you structure your offer, do the math in advance. This is especially challenging for a one-man show like myself. You are going to get a lot of customers which will require a lot of work with not much money up front. Just be sure not to over exceed your studios capacity to service the customer.
Groupon Black Friday 12222 Ad, Sales and Deals
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Editor's Pick Updated yesterday. Save more on everything from getaways, retail shopping, food and drink, local activities, massages, and hotels by shopping Groupon's daily sales. Updated yesterday. Editor's Pick 00 : 00 : Save more on local dining spots, personal training, online courses, live shows, tours, and much more. No Groupon promo code required. See offer. Massages feel even better when you know you've got the best price possible.
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